100+ Business Slogans & Taglines Making Waves Worldwide!
Perhaps you haven’t noticed, but the competition out there is pretty intense.
Brands toil day and night to come up with strategies and ideas to stand out and attract customer attention (and dollars!). They run expensive ad campaigns, create the most awe-inspiring brand logos, and invest in crazy collaborations to ensure you notice them and remember them.
One of the most effective bits of marketing a brand can pull off in ensuring its memorability is to craft a business slogan that’s punchy, pithy, and provocative!
Business slogans are short catchphrases that brands use to communicate their value, vision, and promise to their customers.
Who they are, what they stand for, and why they exist.
A good tagline or business slogan is always short and expressive. It contains your mission statement in as few words as possible and is built on a ‘you’ quality. Meaning, it uses the language, style, and expression that are inherent to your brand so you don’t sound gimmicky or OTT when your tagline comes on screen.
Tagline vs. Slogan
We keep using these terms interchangeably, which is fine for the sake of discussions like these, but to get your facts right it’s important to know how they differ.
- Tagline: Also known as business slogans, taglines are brand mottos or mantras. They communicate a brand’s entire personality, character, and mission.
- Slogan: When people say slogan they are usually referring to ad slogans that accompany ad or marketing campaigns and can change from one campaign to the next.
See this difference in action.
Tagline: I’m Lovin’ It.
Slogan: The closest thing to home (1966); We do it all for you (1975); My McDonald’s (1997)
How to Create a Great Business Slogan?
There are a few golden standards to creating a business slogan that becomes your brand’s core identity asset. They are as follows:
- Keep it short. Bite-sized slogans produce the strongest brand recall.
- Keep it simple. No complicated philosophy. Keep your slogans clear and simple.
- Add a call to action. A good brand slogan almost always carries a clear call to action.
- Make it meaningful. Make sure the slogan has a genuine association with your brand so the meaning will help make it memorable.
- Use timeless language. Strive to use simple language that makes the slogan timeless and relevant for ages.
Best slogans and taglines from around the world
Below is a mix of slogans and taglines that we have gathered from all over the world. These are the world’s some of the biggest, most widely influential brands. See the words they use to get their followers ready for action.
1. “Just do it.” — Nike
Brand URL: nike.com
Country: United States
Image Source: nike.com
It’s the most well-known slogan and brand war cry around the world. Slogans, on the whole, don’t get better than Nike.
2. “The happiest place on earth.” — Disneyland
Brand URL: disneyland.disney.go.com
Country: United States
Image Source: disneystore.com
Disneyland’s official tagline is full of joy and wonder. It represents a place where you meet your greatest adventures and where dreams come true.
3. “There are some things money can’t buy. For everything else, there’s MasterCard.” — MasterCard
Brand URL: mastercard.us
Country: United States
Image Source: mastercard.com
MasterCard’s slogan has been a master class in creating brand taglines with the most emotional impact. Released over 25 years ago, it’s still one of the best slogans in the world and conveys how money is secondary to everything else valuable in life.
4. “Designed for Driving Pleasure.” — BMW
Brand URL: bmw.com
Country: Germany
Image Source: bmwgroup.com
While this is good too, our personal favorite is its previous one — The Ultimate Driving Machine. It had a power and panache that made it stand out!
5. “You’re in good hands.” — AllState
Brand URL: allstate.com
Country: United States
Image Source: agents.allstate.com
Want to tell your customers that they are well taken care of with you? Take a leaf from AllState books and come up with a slogan that conveys compassion and care.
6. “Make More Happen.” — Staples
Brand URL: staples.com
Country: United States
The Staples slogan alludes to the business being more than just an office supplies store. Want to make more happen? Staples got you.
7. “Snap! Crackle! Pop!” — Kellog’s Rice Krispies
Brand URL: ricekrispies.com/en_US/home.html
Country: United States
Image Source: northeastnews.net
Rice Krispies may be a simple enough cereal brand but their brand slogan is onomatopoeic — which is just a fancy word of saying that it contains words that imitate the sound that they refer to.
8. “Finger lickin’ good.” — KFC
Brand URL: kfc.com
Country: United States
Image Source: facebook.com/KFC
KFC’s tagline evokes a sensory experience telling you just how good the food is going to be. If you have never been to a KFC before, the tagline tugs at you to give it a try. For the fried chicken fan, it’s a reminder to place your next order soon!
9. “Let us guide you home.” — Compass Realty
Brand URL: compass.com
Country: United States
Image Source: Marketing91.com
Not bad for a real estate firm slogan, right? Use a bit of wordplay and turn your job description into a brand slogan.
10. “Amul, The Taste of India.” — Amul
Brand URL: amul.com
Country: India
Image Source: amul.com
The tagline accompanies a marketing campaign where you get to see all the several different dairy products Amul makes, highlighting the penetration of the brand into the very fabric of the Indian lifestyle.
11. “Taste the Thunder.” — Thums Up
Brand URL: coca-cola.com/in/en/brands/thums-up
Country: India
Image Source: thums-up
This is a pretty bang-on slogan for a soda drink brand.
In the 1970s, Coca-Cola left the Indian market in a protest against the country’s government and new legislation they had introduced for foreign corporations. Thums Up brand was launched as a Coke alternative and as a competition against Pepsi.
Coca-Cola later bought the brand.
12. “Belong anywhere.” — Airbnb
Brand URL: airbnb.com
Country: United States
Image Source: airbnb.com
Get rid of any feelings of detachment you carry when you stay in a hotel room on a vacation. Book an Airbnb and experience being home no matter where you are.
13. “America runs on Dunkin.” — Dunkin Donuts
Brand URL: dunkindonuts.com
Country: United States
Image Source: dunkindonuts.com
American mornings are busy and rushed — but with Dunkin Donuts, you’re sorted for the day.
14. “Betcha can’t eat just one.” — Lay’s
Brand URL:
Country: United States
Image Source: nytimes.com
Did you know that this has been Lay’s official slogan since 1963?
The beauty of this slogan is that it took a universal truth — with potato chips, you can’t stop at just one — and made it all about Lay’s.
15. “Save money. Live better.” — Walmart
Brand URL: walmart.com
Country: United States
Image Source: walmart.com
Your slogan doesn’t always have to be a fun or emotional statement. It can sometimes state a functional truth and be equally effective.
16. “Feed the dog.” — Pedigree
Brand URL: pedigree.com
Country: United States
Image Source: uk.pedigree.com
Pedigree believes dogs are good — and we couldn’t agree more! — and their slogan reaffirms their mission to create the most nutritious, balanced, and delicious food for dogs.
17. “Let’s go places.” — Toyota
Brand URL: global.toyota/en/index.html
Country: Japan
Image Source: toyota.com
Toyota’s brand slogan is genius in a way as it not only excites the travel bug in all of us but also conveys the brand promise to continue to the more innovative and more exciting.
18. “You rule.” — Burger King
Brand URL: bk.com
Country: United States
Image Source: bk.com
This newest tagline is meant to put the customers at the forefront of all brand touchpoints, but are we the only ones who think that their previous tagline ‘Have it your way’ conveyed the same meaning with more impact?
19. “Shave Time. Shave Money.” — Dollar Shave Club
Brand URL: us.dollarshaveclub.com
Country: United States
Image Source: facebook.com/DollarShaveClub
When you’re looking for a business slogan that’s direct and to the point, look to the likes of Dollar Shave Club for straightforward messaging.
20. “Melts in your mouth, not in your hands.” — M&M
Brand URL: mms.com
Country: United States
Image Source: linkedin.com
Two qualities that are highlighted in this slogan: description and longevity. It tells you that the M&M candies are going to be soft but not soft enough that they’ll melt in your hands.
21. “Tastes So Good, Cats Ask for It by Name.” — Meow Mix
Brand URL: meowmix.com
Country: United States
When you have a brand name like that, don’t let the opportunity fly.
22. “The mint with a hole.” — Polo
Brand URL: nestleprofessional.co.uk/our-solutions/impulse-confectionery/our-brands/polo
Country: United Kingdom
Image Source: bigbasket.com
It’s a popular breath mint in the UK and other parts of the world (India and Srilanka, most notably) and was originally developed in a York factory but was later bought by Nestle.
23. “Does exactly what it says on the tin.” — Ronseal
Brand URL: ronseal.com
Country: United Kingdom
Image Source: ronseal.com
Ronseal is a wood stain, paint, and preservative company from the UK. The product label on every tin contains a descriptive name for the product inside — Interior Varnish, Wood Paint, Cupboard Paint, and so on.
The clever slogan is a smirky way to reflect the no-nonsense philosophy of the brand.
24. “We help the world grow the food it needs.” — The Mosaic Company
Brand URL: mosaicco.com
Country: United States
Image Source: mosaicfloridaphosphate.com
If you are a business that’s serving the global population on a large scale, with the most basic essentials, don’t be afraid to own it.
25. “Think different.” — Apple
Brand URL: apple.com
Country: United States
Image Source: books.apple.com
We all know and love the innovation, creativity, and challenge this two-word sentence evokes. But do you know that the word on the street is that it was a direct hit at the IBM tagline of the time — “Think” — ?
26. “Milk Life.” — California Milk Processor Board
Brand URL: gotmilk.com
Country: United States
Image Source: prweek.com
At one glance you may not think it’s that of a good slogan, but it’s here for a reason. The Board’s previous slogan ‘Got Milk?’ was such a massive hit that we’re interested to see how this new one is going to fill the shoes.
Let us know what you think of this new slogan.
27. “Malaysia, truly Asia.” — Malaysia Tourism Promotion Board
Brand URL: tourism.gov.my
Country: Malaysia
Image Source: tourism.gov.my
The campaign slogan was unveiled in 1999 to boost the country’s tourism industry and got worldwide popularity overnight. It highlights Malaysia’s unique position of being a diverse Asian center where people of several Asian ethnicities come together and find a home.
28. “The Quicker Picker-Upper.” — Bounty
Brand URL: bountytowels.com
Country: United States
Image Source: bountytowels.com
This brand slogan is meant to encourage people to live freely and not be afraid to make messes. Bounty is there to fix things quickly.
29. “The best a man can be.” — Gilette
Brand URL: gillette.com
Country: United States
Image Source: conceptone.com
Gilette earlier had a slightly different tagline — The Best a Man Can Get. The new slogan is meant to humanize the brand more and turn the focus from external to internal.
30. “Think outside the bun.” — Taco Bell
Brand URL: tacobell.com
Country: United States
You don’t always have to stick within the industry thinking to create a catchy brand slogan. Taco Bell implements wordplay and creates a playful slogan that invites creativity and imagination.
31. “Think Big.” — IMAX
Brand URL: imax.com
Country: Canada
Image Source: thestreet.com
IMAX creates bigger and better screens for the cinema experience. Their Think Big slogan is tongue-in-cheek and fully reflective of their core product.
32. “Play has no limits.” — PlayStation
Brand URL: playstation.com
Country: Japan
Image Source: blog.ja.playstation.com
PlayStation invites you to continue playing for longer, harder, and for much higher stakes.
33. “Love, Sex, Durex.” — Durex
Brand URL: durexusa.com
Country: United Kingdom
Image Source: durexindia.com
Durex isn’t shy when it comes to its messaging. Remember this is the brand that came up with cheeky brand mantras such as ‘If the rain doesn’t go away, come again’ or ‘To all those who use our competitor’s products: Happy Father’s Day’ and ‘Good things come to those who wait…longer.”
34. “Eat fresh.” — Subway
Brand URL: subway.com
Country: United States
Image Source: subway.com
Positioning itself away from being perceived as another QSR, Subway communicates its food ingredients’ freshness and organic nature.
35. “Zindagi Ke Saath bhi, Zindagi Ke Baad Bhi.” — Life Insurance Corporation of India
Brand URL: licindia.in
Country: India
Translating to — “With life as well, and after life too” — it’s a celebrated slogan in India.
36. “The Snack That Smiles Back!” — Goldfish Crackers
Brand URL: pepperidgefarm.com/product-categories/goldfish-crackers
Country: Switzerland
Image Source: Vimeo.com
It’s a classic American snack but did you know that it originated in Switzerland? Oscar J. Kambly baked them as a romantic gesture on the birthday of his wife, who was a Pisces.
37. “I ♥️ NY.” — Empire State Development
Brand URL: esd.ny.gov
Country: United States
Image Source: rubenstein.com
It’s probably the most well-known slogan in the world. No matter where you go in the world, you can probably spot an I Heart New York t-shirt on someone out on the street or being sold in the shops.
38. “I am what I make up.” — CoverGirl
Brand URL: covergirl.com
Country: United States
Image Source: CampaignLive.com
CoverGirl originally achieved international recognition for its ‘Easy, Breezy, Beautiful…’ tagline. The tagline was a testimony to being effortlessly and naturally beautiful, which resonated immensely with American teenage girls.
This latest slogan replaces the old favorite and brings with it a sense of empowerment and confidence.
39. “Keep Walking.” — Johnnie Walker
Brand URL: johnniewalker.com
Country: Scotland
Image Source: johnniewalker.com
The Johnnie Walker tagline is a double entendre as it not only plays on the brand name but also encourages growth, overcoming challenges, and not feeling daunted in the face of adversary.
40. “Bajaate Raho.” — Red FM
Brand URL: redfmindia.in
Country: India
Another Indian contender on the list, this one tells you to ‘Keep Playing’. Like all good brand slogans, it carries a world of meaning in just two words. It tells you to keep going and doing your thing, with the Red FM preferably playing in the background too.
41. “Good to the last drop.” — Maxwell House
Brand URL: news.kraftheinzcompany.com
Country: United States
Image Source: kraftheinzcompany.com
Mad about your coffee losing taste by the end of the cup? Switch to Maxwell because they have it good to the last drop.
42. “Impossible is nothing.” — Adidas
Brand URL: adidas.com
Country: Germany
Image Source: adidas-group.com
When your competitor has something as formidable as ‘Just Do It’ as their brand tagline, you can’t be seen as trailing behind. So Adidas comes up with challenging you to see past the pain because the impossible is only limited to how badly you really want it.
43. “A little dab’ll do ya!” — Brylcreem
Brand URL: brylcreemusa.com
Country: United Kingdom
How much product do you need to style your hair with Brylcreem? Look at their tagline!
44. “Have a break. Have a KitKat.” — KitKat
Brand URL: nestle.com/brands/chocolate-confectionery/kitkat
Country: United Kingdom
Image Source: nestle.com
Nestle is a world-famous brand with hundreds of products under its ever-expanding universe. When you feel exhausted learning all their names, take a break with KitKat.
45. “Where’s the beef?” — Wendy’s
Brand URL: wendys.com
Country: United States
Image Source: wendys.com
This is one of the old slogans from the snarky and witty fast food brand. They have brought it back for nostalgia plus the challenge it poses to competitors like Mcdonald’s, calling them out on the lack of substance in their ingredients.
46. “Don’t leave home without it.” — American Express
Brand URL: americanexpress.com
Country: United States
Image Source: americanexpress.com
We have told you that a great slogan must be able to withstand the test of time.
One of the most longstanding taglines on this list belongs to the American Express brand who’ve been reminding customers to keep their American Express cards with them every time they leave the house, for nearly 50 years!
47. “What happens here, stays here.” — Las Vegas Convention and Visitors Authority
Brand URL: lvcva.com
Country: United States
Image Source: lvcva.com
We all know that what happens in Vegas, stays in Vegas, but now we know that it’s an official mantra of the State and they’re in on it too.
48. “We try harder.” — Avis
Brand URL: avis.com/en/about-avis/we-try-harder
Country: United States
Image Source: avis.com
Avis is not your average car rental company. It’s been a technology leader in the sector introducing facilities such as real-time reservations, self-service check-ins, and the country’s first car rental app. They truly try harder.
49. “Built Ford Tough.” — Ford
Brand URL: ford.com
Country: United States
Image Source: media.ford.com
Ford is all about building automobiles that last for generations. By embedding this longevity in their tagline, they are capitalizing on their expertise in building cards that last.
50. “Red Bull gives you wiiings.” — Red Bull
Brand URL: redbull.com
Country: Austria
How many of you think that Red Bull gives you actual, physical wings when you drink it? Apparently, some people did take this slogan quite literally and took Red Bull to the court. The brand had to settle multiple lawsuits from consumers and promise to fix its language.
Not sure they did, though.
51. "Tastes like Australia." — Vegemite
Brand URL: vegemite.com.au
Country: Australia
Image Source: vegemite.com.au
Vegemite is a food spread from Australia that’s famous all over the country. It’s salty, thick, and dark brown, and seemingly tastes like Australia.
52. “What’s in your wallet?” — Capital One
Brand URL: capitalone.com
Country: United States
The tagline aims to encourage consumers to consider what they carry in their wallets and to highlight the benefits of using Capital One credit cards.
53. “How doers get more done.” — The Home Depot
Brand URL: homedepot.com
Country: United States
Image Source: homedepot.com
Curious to know how all those DIYers on YouTube are getting all of those amazing projects done? Home Depot, folks. Their secret is The Home Depot!
54. “When you care enough to send the very best.” — Hallmark.
Brand URL: hallmark.com
Country: United States
Image Source: corporate.hallmark.com
If we go by this tagline, does that mean that all those times we didn’t send a Hallmark card, we didn’t care enough?
Asking for a friend.
55. “Quality Never Goes Out of Style.” — Levi’s
Brand URL: levi.com
Country: United States
Image Source: levi.com
This may not be the most emotionally stirring slogan by Levi’s — because they have previously come up with cultural icons like ‘When the world zigs, zag’ and ‘Live in Levi’s’ but it’s a slogan that highlights the brand’s insistence on the very best quality, and there you can’t beat Levi’s.
56. “American by birth. Rebel by choice.” — Harley Davidson.
Brand URL: harley-davidson.com
Country: United States
Image Source: facebook.com
Harley Davidson wants you to shun conformity and embrace who you are. To be honest, riding one of their bikes, it’s pretty difficult to feel anything but!
57. “See What’s Next.” — Netflix.
Brand URL: netflix.com
Country: United States
If you have noticed, brands quite like using language that accomplishes multiple goals with a single phrase. With this one too, Netflix is underlining its focus on the future and inviting you to keep pace with the brand, and also encouraging you to log on to your Netflix and see what’s next on your watch list.
58. “Democracy Dies in Darkness.” — Washington Post
Brand URL: washingtonpost.com
Country: United States
Image Source: washingtonpost.com
Washington Post journalist Bob Woodward said this now-iconic line in an interview with CNN’s Jake Tapper in 2017.
Woodward stated, "The effort today to get this best obtainable version of the truth is largely made in good faith. Mr. President, the media is not ‘fake news.’ Let’s take that off the table. […] And the other proposal is to cover the news. Democracy dies in darkness."
The phrase quickly gained traction, sparked discussions, and became a rallying cry for journalists and supporters of press freedom around the world.
59. “A Diamond is Forever.” — De Beers
Brand URL: debeersgroup.com
Country: South Africa
Image Source: debeersgroup.com
While the De Beers tagline is often celebrated as the single most impactful phrase that promoted the diamond industry beyond its wildest imaginations, it usually faces a lot of criticism too. Critics slam the brand for perpetuating myths about the value and rarity of diamonds and for being associated with exploitative mining practices.
60. “Open happiness” — Coca-Cola
Brand URL: coca-colacompany.com/
Country: United States
Coca-Cola’s Open Happiness campaign was simultaneously launched in over 200 countries worldwide and is considered one of the most extensive marketing campaigns in the world.
61. "I’m Lovin’ It." — McDonald’s
Brand URL: mcdonalds.com
Country: United States
Image Source: mcdonalds.com
McDonald’s ‘I’m Lovin’ It’ tagline is so effective and simple that the company was able to translate it into several different languages around the world to show the brand’s global reach and impact.
62. "Skincare that doesn’t cost the Earth" — Sukin
Brand URL: sukinnaturals.com/
Country: Australia
It’s a beautiful promise from a skincare brand that’s committed to creating products in a way that’s gentle to the environment and gentle on the skin.
63. "Drive Bigger." — Volkswagen
Brand URL: vw.com/en.html
Country: Germany
Image Source: media.vw.com
It’s a bold and powerful statement communicating Volkswagen’s manufacturing capacity and expertise.
64. "Because You’re Worth It." — L’Oréal
Brand URL: loreal.com/en/
Country: France
The makeup brand’s longstanding tagline was first put forward by Ilon Specht, a 23-year-old junior copywriter at the brand’s NY agency who was getting sick of writing makeup commercials from the perspective of the male gaze, and wanted to write something with a female-first approach.
65. "When it absolutely, positively has to be there overnight." — FedEx
Brand URL: fedex.com
Country: United States
Image Source: media-amazon.com
We told you in the beginning that effective slogans must be short and brief. But FedEx and MasterCard slogans prove that in branding everything must happen in the service of the brand. If brevity is harming your message, throw it out the window and go with what feels right for the brand.
66. "For the love of it." — Pepsi
Brand URL: pepsi.com
Country: United States
Branding experts would tell you that consistency and timelessness are great assets for any brand. Too many changes at too rapid pace signal an uncertain brand identity.
But Pepsi doesn’t believe that. The brand releases new logo versions every few years, with not much love from the fans.
Yet, with its taglines, Pepsi shows consistency and loyalty. For The Love Of It is Pepsi’s new brand slogan in over two decades and communicates living life unapologetically.
67. "Spend less. Smile more." — Amazon
Brand URL: amazon.com
Country: United States
Image Source: amazon.com
The tagline reminds customers of the low prices Amazon offers on various everyday items. Buy from Amazon and feel happy with great savings!
68. "Your World. Delivered." — AT&T
Brand URL: att.com
Country: United States
Image Source: att.com
The tagline emphasizes AT&T’s commitment to providing personalized communication and entertainment solutions to their customers in an integrated and seamless way that customers have to expect.
The tagline also covers the idea that these solutions are available across various aspects of a customer’s life, from communication to entertainment, connectivity, and beyond.
69. "Everywhere you want to be." — Visa
Brand URL: usa.visa.com
Country: United States
Image Source: visa.com
Highlighting the global reach of the Visa brand and its extensive collaborations with governments and organizations around the world, the tagline assures of the brand’s reliable presence wherever in the world you are.
70. "Thirst for Yours." — Sprite
Brand URL: coca-cola.com/us/en/brands/sprite
Country: United States
Image Source: sprite
This Sprite tagline is meant to empower people to help push through the margins of their wildest imaginations and build what it takes to strive for greatness. The new tagline replaced Sprite’s earlier slogan ‘Obey Your Thirst’, which the brand had proudly advertised for over 20 years.
71. “Hamara Bajaj.” — Bajaj Autos
Brand URL: https://www.bajajauto.com/
Country: India
Image Source: bajajauto.com
The Bajaj Auto slogans was an unprecedented hit in the Indian culture back in the ‘80s when it was first released. It inspired Indians to take pride in their culture and local manufacturing, and encouraged them to not look back but instead focus on the future that’s going to be bright and bold.
72. “With a name like Smucker’s, it has to be good.” – Smucker’s
Brand URL: smuckers.com
Country: United States
Image Source: smuckers.com
This tagline is a playful way to capitalize on the family name and talk about delicious and responsibility-sourced lip-smacking food the brand produces.
73. “We Are The Competition.” – Ferrari
Brand URL: ferrari.com
Country: Italy
CollectingCars.com
Talk about a bold statement!
Have you ever noticed how brands keep talking about beating the competition? Here is Ferrari with its gutsy valor to position itself as ‘the competition’ that everyone’s worried about.
74. “Round. But not round for long.” — Terry’s Chocolate Orange
Brand URL: carambarco.com/en/marques/terrys
Country: France
The brand has experimented with various taglines over the decades. For their latest one, they have decided to highlight the snack’s round shape.
Some of their famous slogans over the years include ‘Don’t tap it, whack it!’, ‘Smash it to pieces, love it to bits’, ‘Deliciously Unsquare’, and ‘It’s not Terry’s, it’s mine’.
75. "Silly rabbit, Trix are for kids!" – Trix Cereal
Brand URL: nestle-cereals.com/mena/me-en/cereals/trix
Country:
Here at FLC, it’s no secret how much we love colors. We wrote an entire discourse on how brands use colors to inspire emotions and influence decisions. With the colorful Trix cereal, the tagline evokes the same feeling of color, fun, and play, and the funny rabbit mascot ups the ante.
76. “When it rains, it pours.” — Morton Salt
Brand URL: mortonsalt.com
Country: United States
Image Source: mortonsalt.com
If you’re struggling with writing a slogan, just take a famous proverb and claim it as your slogan. It especially works when the proverb has something to do with your core product, which in Morton Salt’s case is, well, salt.
Before Morton Salt, the available options would typically clump when the weather got humid. The company started adding magnesium carbonate to their salt to ensure it won’t cake. No matter the weather. So even if it’s raining outside, the salt in your salt shaker won’t clump, but pour freely!
77. “Beyond Petroleum.” — BP
Brand URL: bp.com
Country: United Kingdom
Not in love with their practices that are harming the climate, but in love with their clever slogan thinking.
78. “All the News That’s Fit to Print.” – The New York Times
Brand URL: nytimes.com
Country: United States
Image Source: nytimes.com
You are only fit to make such bold claims when you’ve got over a hundred-year-old legacy of pristine journalistic integrity behind you.
79. “24 hours in a day, and Secret is there for all of them". – Secret
Brand URL: secret.com
Country: United States
Image Source: #
While this tagline is also effective and conveys the brand’s long-lasting anti-perspiring promise, their earlier tagline — Strong enough for a man, but made for a woman — was an ad industry hit and still considered one of the iconic slogans of all time.
80. “The Citi Never Sleeps.” – Citibank
Brand URL: citi.com
Country: United States
Referring to both modern cities and the Citibank that’s forever vigilant towards your financial future and relentlessly innovating.
81. “Hello Me!” – Wonderbra
Brand URL: wonderbra.ca
Country: Canada
Image Source: oceanoutdoor.com
Given the widespread popularity of the brand in America, you’d be forgiven for thinking that this is another American brand on the list.
But Wonderbra is actually a Canadian brand as the first plunge push-up bra was designed in Canada for the Canadian Lady Corset Company in the late 1930s.
82. “Maybe she’s born with it. Maybe it’s Maybelline.” – Maybelline
Brand URL: maybelline.com
Country: United States
When your makeup products are so good that a casual onlooker can’t decide where the natural beauty ends and the makeup begins…
God, the mystery of it!
83. “Success is Personal.” – Marks Paneth
Brand URL: markspaneth.com
Country: United States
Marks and Paneth is a prominent accounting firm in the country. For them, no matter how you define success, they have the solutions and products to help you get to it.
84. “Now there’s a thought.” – Barclays
Brand URL: barclays.co.uk
Country: United Kingdom
Barclays has gained this slogan after much blood and effort. Okay, maybe not blood, but effort for sure.
Turns out, long before Barclays ever came up with this catchy Slogan, the folks over at Cooper Parry, a Midlands accountancy firm, had been using it for over five years.
After a court case, much online controversy, and then an out-of-court settlement, both parties agreed to let Barclays use the catchy slogan.
85. “Freaky Fast.” — Jimmy John’s
Brand URL: jimmyjohns.com
Country: United States
Image Source: facebook.com/jimmyjohns
Do you know just how freaky fast they are? According to a proper scientific experiment, they were able to deliver a pizza order in just three minutes and 47 seconds. Is that freaky enough for you?
86. “Taste the Rainbow.” — Skittles
Brand URL: skittles.com
Country: United Kingdom
Image Source: facebook.com/skittles
It’s a candy brand that’s committed to giving you candies in all colors under the sun. Rainbow’s just the beginning. They currently have a poll going on on their website about bringing back lime-flavored Skittles. Are you voting yes?
87. “The Breakfast of Champions.” — Wheaties
Brand URL: wheaties.com
Country: United States
Image Source: facebook.com/Wheaties
Wheaties has always backed up its tagline by partnering with some of the most iconic athletes over the years. The list includes superstars like Muhammad Ali, Michael Jordan, and Simone Biles.
88. “Nothing runs like a Deere.” — John Deere
Brand URL: deere.com/en/index.html
Country: United States
Image Source: johndeereshop.com
Well, that’s factually correct. While an athletic human can outrun a deer over a long distance — humans have insane endurance power — deer do stand out as majestic animals with some of the most graceful, efficient, and high-speed running.
89. “Make every second count.” — TikTok
Brand URL: tiktok.com
Country: China
While it may be a slogan, consider it as marketing advice from TikTok too. The app allows you a very short time to say your thing on the platform and get users’ attention, so when you are there, make it count.
90. “Capture and Share the World’s Moments.” — Instagram
Brand URL: instagram.com
Country: United States
Every day, nearly 1.3 billion images and photos are shared on Instagram from all around the world. Seems like people are taking the brand’s tagline quite seriously.
91. “Keep Going and Going and Going.” — Energizer
Brand URL: energizer.com
Country: United States
One of the most enduring taglines on this list is this one by Energizer. It was originally released in 1988 and has been used by the brand in several different marketing campaigns of different contexts, purposes, and audiences.
92. "A Crown for Every Achievement." — Rolex
Brand URL: rolex.com
Country: Switzerland
With this brand slogan, Rolex communicates two things:
- People who buy a Rolex are successful individuals who have gained a high level of achievement in their lives.
- When you achieve a milestone, commemorate it by buying a Rolex, and turn it into a memory.
93. "Buy it, Sell it, Love it." — eBay
Brand URL: ebay.com
Country: United States
How is eBay different from all those other e-commerce websites? It not only allows you to buy, but sell your stuff too.
94. "Between love and madness lies obsession." — Calvin Klein
Brand URL: calvinklein.us
Country: United States
Calvin Klein has made a name for itself in luxury fashion by continuously creating avant-garde fashion and defying norms.
95. "I Am What I Am." — Reebok
Brand URL: reebok.com
Country: United States
In a world that rewards conformity and obedience, use brand slogans that become mantras for individuality and self.
96. "Connecting People." — Nokia
Brand URL: nokia.com
Country: Finland
Image Source: Wikipedia
Like good brand logos, brand slogans must not change often. Nokia, as one of the pioneering telecommunication brands has used its vision of connectivity and communication as their battle cry for over 30 years.
97. “Stay Giant.” — Brawny
Brand URL: brawny.com
Country: United States
Brawny is a paper towel brand that equates life’s challenges to the everyday spills and messes we’ve to deal with. Its Stay Giant message is an inspirational cry to rise to your challenges and face them with resilience and vigor.
98. “The King of Beers.” — Budweiser
Brand URL: us.budweiser.com
Country: United States
Budweiser’s original tagline was King of Bottled Beer, to highlight the brand’s innovation of being able to ship their bottled beer all over the country without spoiling. The brand adopted its current King of Beers tagline when aluminum cans overtook the market as the most dominant form of beer packaging.
99. “There is no substitute.” — Porsche
Brand URL: porsche.com
Country: Germany
For many car enthusiasts, the Porsche 911 is one of the greatest sports cars in the world.
When your brand attracts that kind of loyal accolades, you are allowed to use a tagline that sounds as bold as that!
100. “The Best Bed for Better Sleep.” — Casper Mattress
Brand URL: casper.com
Country: United States
Image Source: facebook.com/Casper
Have you watched Awake, the Netflix thriller imagining an apocalyptic scenario in which people lose their ability to sleep?
Yep, things go bad.
To ensure you are catching up on those all-important Zzz, try Casper with their high claims of better sleep and the best beds.
101. “Life’s Good.” — LG
Brand URL: lg.com
Country: South Korea
Image Source: facebook.com/LGUSSupport
Like British Petroleum, LG has also used its initials to coin a phrase that embodies the brand culture and corporate vision.
102. “Good Leads The Way.” – United Airlines
Brand URL: united.com
Country: United States
This slogan comes at the heels of the brand’s foray into sustainable air travel, diversity-focused employment practices, and better in-flight experiences.
103. “Power Your Dreams.” — Xbox
Brand URL: xbox.com
Country: United States
As any gamer would tell you, the high-action lives you get to live on-screen through the gameplay can sometimes feel more real than the real world. So power up your Xbox, continue creating stories, and live life on a high note.
104. “Do the right thing.” — Google
Brand URL: google.com
Country: United States
Google’s tagline is its corporate code of conduct and a message to everyone who works at or with Google. Do the right thing and continue creating solutions that serve the innovation of humanity.
105. “Is it in you?” — Gatorade
Brand URL: gatorade.com
Country: United States
Image Source: community.gatorade.com
Is the tagline referring to the drink? Or challenging you to find out if you have what it takes to face what terrifies you and do the next impossible thing?
106. “Style that’s sustainable.” — Rothy’s
Brand URL: rothys.com
Country: United States
Rothy’s is an eco-forward fashion brand that creates direct-to-consumer shoes and bags with recycled materials.
107. “Don’t crack under pressure.” — Tag Heuer
Brand URL: tagheuer.com
Country: Switzerland
Tag Heuer injects meaning into its tagline by collaborating with great athletes, movie stars, and legends and challenging you to push through the opposition and cross that winning line.
Conclusion
So there you have it! An extensive list of world-famous brand slogans ranging from witty to stirring and playful to downright brazen.
Take inspiration from any that stands out to you and use it to create a catchy slogan that becomes your brand’s rallying cry.