Date: 29 Oct 2024
Category: Branding
Trick O’ Treat: Halloween Branding Kit To Boo-st Your Small Business!
  1. Why You Should Settle For a Halloween Branding Kit?
  2. The Essential Kit
  3. The Ultimate Fright: Wrapping Up

Trick O’ Treat: Halloween Branding Kit To Boo-st Your Small Business!

Halloween

Yay! Halloween is down the road.

Why not gear up for a spooktacular Halloween season with an excellent branding kit?

This kit is designed to help small businesses evoke a hauntingly memorable presence during the most chilling time of the year.

With eerie graphics, bewitching fonts, and hair-raising branding elements, you can cast a spell on your audience and give your business the boo-st it deserves.

Whether your business is a costume shop, a pumpkin patch, or a haunted house experience, the kit will take your marketing efforts to the next level.

How?

From emotion-charged social media posts to bone-chilling email campaigns, the kit has everything you need to create a ghoulishly engaging brand portrayal.

Don’t be nervous. You don’t need to fear the competition because the kit will elevate your business amid a graveyard of competitors.

So, grab your broomstick and soar to new heights that will leave your customers screaming for more!

Why You Should Settle For a Halloween Branding Kit?

Capitalizing on the festive season of Halloween is every brand’s purpose.

Trick O Treat Halloween Branding Kit
freepik.com/macrovector

Think about it – the Hungry Ghost Festival is here, and you have minions lurking around. Instead of getting the jitters, why not whet their appetite and promote your brand?

It’s a two-way street; give them what they need and enjoy fruitful sales.

Below are the reasons why choosing a kit is worth its weight in gold:

    • Increased Engagement and Visibility

Halloween is an exciting time with opportunities to celebrate and immerse yourself in the season’s spirit. If your brand is blended with such excitement, capturing the attention of a wider audience becomes more accessible.

For instance, Starbucks often introduces Halloween-themed drinks and merchandise to boost sales. In addition to stimulating sales, the brand creates a buzz on social media.

    • Brand Innovation

Halloween allows you to experiment with unconventional ideas. These ideas may be unfit for other times of the year, which makes this season even more special.

For example, Kylie Cosmetics launched a Halloween makeup collection with spooky packaging and themed products. The collection stood out in the crowded beauty market and earned admiration worldwide.

    • Community Participation

Participating in or sponsoring local Halloween events improves your brand’s community appearance and fosters long-term loyalty. Being among your folks throughout the season is vital for making a killer brand.

To illustrate, Home Depot’s annual Halloween decoration displays and events attract families and DIY enthusiasts. As a result, the brand is now a go-to destination for holiday fineries.

The Essential Kit

Ready to experience the gleeful thrill of Halloween to drive seasonal purchases?

Continue reading to walk the talk.

    1. Halloween-Themed Fonts

Fonts and font pairs are used in branding to manifest a shivery, lively atmosphere resonating with the holiday’s vibe.

Use these resources to make it happen:

  • Dafont

A popular free font repository with a vast pile of themed fonts, including Halloween styles. Offers various freaky fonts to enhance your seasonal branding and pull in customers.

Halloween by Elbanadha Creative
Halloween by Elbanadha Creative

Halloweendy by Madatype Studio
Halloweendy by Madatype Studio

Halloween Party by Colllab Studio
Halloween Party by Colllab Studio

  • Font Squirrel

A curated range of free fonts for commercial use. Provides professional-grade Halloween fonts to ensure your branding looks unique.

Plasma Drip by Brian Kent
Plasma Drip by Brian Kent

Headhunter by David Rakowski
Headhunter by David Rakowski

Griffin by Bright Ideas
Griffin by Bright Ideas

  • Google Fonts

A library of open-source fonts accessible for web and print projects. Easy integration with websites and digital media, factoring in strong Halloween-themed branding across platforms.

Creepster by Sideshow
Creepster by Sideshow

Nosifer by Typomondo
Nosifer by Typomondo

Henny Penny by Brownfox
Henny Penny by Brownfox

  • 1001 Free Fonts

A large archive of free fonts with Halloween-specific options. The extensive selection lets you find the perfect scary font to match your brand’s personality.

Lupus Blight by GemFonts
Lupus Blight by GemFonts

Lycanthrope by Sinister Fonts
Lycanthrope by Sinister Fonts

Spooky Grinch by Keithzo
Spooky Grinch by Keithzo (7NTypes)

  • FontSpace

A community-driven font-sharing platform with thousands of free fonts. Diverse Halloween fonts contributed by designers worldwide.

Secret Halloween by R Studio
Secret Halloween by R Studio

Happy Halloween Michelle by Plan Nine Design
Happy Halloween Michelle by Plan Nine Design

Halloween Time by 538Fonts
Halloween Time by 538Fonts

  • Lost Type Co-op

A pay-what-you-want type of foundry focused on high-quality, artistically designed fonts. It comprises distinct Halloween fonts with a touch of sophistication.

  • The League of Moveable Type

An unrestricted font shop dedicated to first-rate typography. Presents well-crafted Halloween fonts to raise the bar of your brand logo’s readability and aesthetic appeal.

Blackout 2AM by Tyler Finck
Blackout 2AM by Tyler Finck

Prociono by Barry Schwartz
Prociono by Barry Schwartz

League Script Thin by Haley Fiege
League Script Thin by Haley Fiege

  • FFonts

A free font download site with assorted themed typefaces. Rich in a range of Halloween fonts to develop sensational branding displays.

Halloween Scare St by Southype
Halloween Scare St by Southype

HalloweenKiddyFont by www.houseoflime.com
HalloweenKiddyFont by houseoflime.com

Halloween Party St by Southype
Halloween Party St by Southype

  • Urban Fonts

A font directory with a mix of free and premium fonts. Access to a whole array of Halloween to add fun and spookiness to your brand.

Halloween Spider by Melle Dereippe Claude
Halloween Spider by Melle Dereippe Claude

Halloween Too by Phelan Riessen
Halloween Too by Phelan Riessen

Scary Halloween Font Bold by Phelan Riessen
Scary Halloween Font Bold by Phelan Riessen

  • Font Bundles

A bazaar of font bundles and deals. A cost-effective way to acquire tip-top Halloween fonts, making sure your brand is potent and budget-friendly.

Donut Halloween by Donut Design Studio
Donut Halloween by Donut Design Studio

Trick or Treat by Anastasia Feya's Fonts & Crafts
Trick or Treat by Anastasia Feya’s Fonts & Crafts

Donut Spooky by Donut Design Studio
Donut Spooky by Donut Design Studio

    2. Vector Graphics and Icons

Embrace the power of vector graphics and icons in branding to create scalable, peachy keen visuals. They establish clarity and impact in and out of different formats and sizes.

Leverage these platforms to unravel some of the finest vector graphics and icons for your Halloween brand:

  • Creative Market

A marketplace with broad Halloween-themed vector graphics and icons. Creative Market is full of editable files which accommodate customization to awaken your brand’s ghostly aura.

Halloween Madness Graphic Stocks by ARQAM Studio
Halloween Madness Graphic Stocks by ARQAM Studio

Halloween Icons by Icons8
Halloween Icons by Icons8

Halloween Haunted House by SARUN CHAM
Halloween Haunted House by SARUN CHAM

  • Envato Elements

A subscription-based service with unlimited downloads of excellent vectors and icons. Envato Elements allows you to have a vast den of creative assets to suit your Halloween branding requirements.

Halloween clipart By the_myro
Halloween clipart By the_myro

Halloween - Icons By Zomorsky
Halloween – Icons By Zomorsky

Halloween Pumpkins By Farhan_Haikal
Halloween Pumpkins By Farhan_Haikal

  • Freepik

A rostrum of free and premium vector graphics alongside Halloween icons and illustrations. Integrating artificial intelligence (AI) into Freepik is a famous trend, allowing for seamless and superb Halloween branding.

Designed By freepik.com
Designed By freepik.com

Designed By freepik.com
Designed By freepik.com

Designed By freepik.com
Designed By freepik.com

  • Adobe Stock

Who isn’t familiar with Adobe Stock? It’s a hub of stock photos, vectors, and videos. Your brand’s pumpkin is powerful with the fusion of the latest Adobe Creative Cloud – edit and use at will.

Stickers for halloween By Myurenn
Stickers for halloween By Myurenn

Halloween pumpkinsBy Muhammad
Halloween pumpkins By Muhammad

Halloween decor illustration set By Ирина Курмаева
Halloween decor illustration set By Ирина Курмаева

  • Behance

Imaginative work is discoverable for your Halloween branding on Behance. Connect with designers for potential collaboration in Halloween projects.

HALLOWEEN ICONS by AomAm
HALLOWEEN Icons by AomAm

Halloween App Icons by Carlie Schramm
Halloween App Icons by Carlie Schramm

HALLOWEEN ICONS by Daria Kabyka
HALLOWEEN Icons by Daria Kabyka

  • GraphicRiver

Buy individual graphics, templates, Halloween icons, and vectors on GraphicRiver. Enjoy the fruits of instant downloads and quick implementation.

Halloween Icons By Biwarastudio
Halloween Icons By Biwarastudio

Halloween Icon By marochkina
Halloween Icon By marochkina

Halloween Icons By mart_m
Halloween Icons By mart_m

    3. Stock Images and Backgrounds

Tracking your budget for Halloween branding is crucial. Here, stock images and backgrounds come into play, making room for you to pass on particular themes and emotions quickly and affordably.

Browse these websites to get what you want:

  • Unsplash

Click once and see the plentiful volume of stock photos and backgrounds. Thousands of Halloween-themed visuals are added daily.

Eyes Halloween Background by Davies Designs Studio
Cute Black Cat with Witch’s Hats & Eyes Halloween Background by Davies Designs Studio

Scary Pumpkin by Andy Holmes
Scary Pumpkin by Andy Holmes

Bunch of Pumpkin by Blaz Photo
Bunch of Pumpkin by Blaz Photo

  • Pexels

Your gateway to millions of free stock photos, videos, and music. Unlock doors to excellent Halloween backgrounds for your brand.

Halloween Flat Lay By Kaboompics.com
Halloween Flat Lay By Kaboompics.com

Black Paper Spiders on Orange Background By Kaboompics.com
Black Paper Spiders on Orange Background By Kaboompics.com

White Pumpkin with Scary Drawings By cottonbro studio
White Pumpkin with Scary Drawings By cottonbro studio

  • Pixabay

The features of Pixabay skyrocketed before you knew it. Today, you’re fortunate enough to cherry-pick stock images, backgrounds, and illustrations for productive Halloween branding.

halloween ghost pumpkin bat skull by BiljaST
Halloween Ghost Pumpkin Bat Skull by BiljaST

Halloween Witch Bats By Alexas_Fotos
Halloween Witch Bats By Alexas_Fotos

Pumpkin, Nature, Trick or treat image by StockSnap
Pumpkin, Nature, Trick or treat image by StockSnap

  • MorgueFile

A means to graphic resources like vectors, stock photos, and PSD files. Anything you choose from Freepik sits right with the printed materials of your Halloween brand.

A Halloween pumpkin on a bench by mconnors
A Halloween pumpkin on a bench by mconnors

Scary Pumpkin Carvings by Moonlightway
Scary Pumpkin Carvings by Moonlightway

Halloween Decorations by JessicaGale
Halloween Decorations by JessicaGale

  • Pic Jumbo

Polish your Halloween branding with Adobe Stock’s AI-powered “Resize and with Expand” and “Animate All”. Modernize your brand to build your customer base.

Halloween Still Life by Viktor Hanacek
Halloween Still Life by Viktor Hanacek

Halloween Pumpkin by Viktor Hanacek
Halloween Pumpkin by Viktor Hanacek

Two Halloween Pumpkins Decorations by Viktor Hanacek
Two Halloween Pumpkins Decorations by Viktor Hanacek

  • Rawpixel

Your Halloween brand’s digital content is in the safe hands of Rawpixel. Consider a monthly membership and reap significant rewards.

Trick or Treat Happy Halloween By rawpixel.com
Trick or Treat Happy Halloween By rawpixel.com

Its Pumpkin season! by rawpixel.com
Its Pumpkin season! By rawpixel.com

Too Cute To Spook By rawpixel.com
Too Cute To Spook By rawpixel.com

  • Death to Stock

Death to Stock bands together with exceptional artists to supply your Halloween brand with the best. Fuel your promotional measures with an innovative edge.

    4. Color Palettes

Brands are incomplete without colors, especially if it’s a Halloween brand. You can instantly connect with the Halloween theme and arouse your audience’s curiosity.

Here are some incredible color palette generators to sublime your Halloween branding and make it truly unforgettable!

  • Coolors

Color scheme generator where you explore and construct creepy color palettes. Customize the pre-made Halloween palettes and wreak horror.

Halloween Color Palette By coolors.co
Halloween Color Palette By coolors.co

Halloween Color Palette By coolors.co
Halloween Color Palette By coolors.co

Halloween Color Palette By coolors.co
Halloween Color Palette By coolors.co

  • Adobe Color

Adobe knows no bounds, doesn’t it? Based on the benchmark of color theory, Adobe Color is home to creepy-crawly color palettes.

Halloween Pumpkin by Amanda Weedmark
Halloween Pumpkin By Amanda Weedmark

Halloweeners By Rhian Williams
Halloweeners By Rhian Williams

Spookie by Steph.Lore
Spookie By Steph.Lore

  • Colormind

A smart color palette generator renowned for learning color styles from various sources. It allows you to search for cohesive color schemes for your Halloween brand.

  • Paletton

Harmonious color combinations are at your disposal. For your Halloween brand, Paletton is your best friend.

  • Color Hunt

An elite lineup of color palettes for your Halloween brand. Write your tags for further personalization.

Color Hunt Palette
Halloween Color Palettes By Color Hunt

Color Hunt Palette
Halloween Color Palettes By Color Hunt

Color Hunt Palette
Halloween Color Palettes By Color Hunt

  • ColorSpace

ColorSpace is a color palette maker and gradient tool. Future-proof your Halloween brand due to relentless versatility.

Generic Gradient By mycolor.space
Generic Gradient By mycolor.space

Matching Gradient By mycolor.space
Matching Gradient By mycolor.space

Spot Palette By mycolor.space
Spot Palette By mycolor.space

  • Design Seeds

Do you wish to provoke peculiar moods? Design Seeds conjures up thematic designs for your Halloween brand and stimulates your audience.

Color Collage by design-seeds.com
Color Collage by design-seeds.com

Pink Moon Palette By design-seeds.com
Pink Moon Palette By design-seeds.com

Still Hues By design-seeds.com
Still Hues By design-seeds.com

    5. Social Media Templates

Social media templates are in demand for their capability to make the customization of your Halloween content effortless.

Let’s sweeten the pot for you and provide you with a list of websites where you can go and choose the best social media template for your Halloween branding:

  • Piktochart

An online infographic template application for your Halloween brand’s social media post. With Piktochart, your posts emerge as attractive and shareable.

Holiday Recipe infographic template by piktochart
Holiday Recipe infographic template by piktochart

Halloween Statistics and Numbers infographic template by piktochart
Halloween Statistics and Numbers infographic template by piktochart

Halloween Facts infographic template by piktochart
Halloween Facts infographic template by piktochart

  • Adobe Express

It’s happening again: Adobe! It brings customizable Halloween flyers and party schedule templates to the table. Set the scene for your Halloween business using Adobe Express.

Grey Halloween Costume Contest Flyer by express.adobe.com
Grey Halloween Costume Contest Flyer By express.adobe.com

Black & Gold Glitter Hallowed Party Flyer By express.adobe.com
Black & Gold Glitter Hallowed Party Flyer By express.adobe.com

Blue & Orange Halloween Flyer By express.adobe.com
Blue & Orange Halloween Flyer By express.adobe.com

  • VistaCreate

With 150k templates and 17 languages available, VistaCreate is an all-inclusive channel for energizing your Halloween brand. Uphold your brand dominance and boost engagement.

Designed by VistaCreate contributors
Designed By VistaCreate contributors

Designed by VistaCreate contributors
Designed By VistaCreate contributors

Designed by VistaCreate contributors
Designed By VistaCreate contributors

  • Fotor

Fotor is packed with Halloween-themed Facebook cover templates and a photo editor for spine-tingling effects. It’s called “Fotor” since it relates to someone who makes sense of different photos. Interesting, isn’t it?

Children Halloween Party Flyer Template by Fotor Creative Team
Children Halloween Party Flyer Template by Fotor Creative Team

Yellow Halloween Costume Party Flyer Template by Angel Stebbins
Yellow Halloween Costume Party Flyer Template by Angel Stebbins

Black And White Halloween Costume Party Flyer Template by Angel Stebbins
Black And White Halloween Costume Party Flyer Template by Angel Stebbins

  • Canva

Fancy simplicity? The design process of Canva is as plain as the nose on your face.

Black Orange Minimalist Happy Halloween By Grace23 Design Studio
Black Orange Minimalist Happy Halloween By Canva Creative Studio

Dark Blue and Cream Halloween Postcard By Canva Creative Studio
Dark Blue and Cream Halloween Postcard By Canva Creative Studio

Orange Skulls Pattern Halloween Party Poster By Canva Creative Studio
Orange Skulls Pattern Halloween Party Poster By Canva Creative Studio

  • Snappa

As far as usability is concerned, Snappa is a piece of cake. Raise your Halloween brand loyalty with amazing social media templates.

  • Easil

A dynamic pipeline of modifiable Halloween posters and Instagram post templates. Easil is no stranger to your brand’s sales literature.

halloween-kids party orange and yellow pumpkin by easil.com
Halloween-kids Party Orange And Yellow Pumpkin By easil.com

magic in the night when pumpkins by easil.com
Magic In The Night When Pumpkins By easil.com

scary party purple and green halloween event by easil.com
Scary Party Purple And Green Halloween Event By easil.com

  • Visme

Visme consists of social media graphics that convey your business’s grim essence with certainty. Materialize visually striking posts to spread your brand awareness.

Spooky Halloween Day - Facebook Post Template
Spooky Halloween Day – Facebook Post Template By Visme

Halloween Party - Facebook Post Template
Halloween Party – Facebook Post Template By Visme

Spook Night Halloween Party Pinterest Post Template
Spook Night Halloween Party Pinterest Post Template By Visme

  • Postcron Art Studio

It facilitates the creation of professional-looking posts without design skills. Conduct business and show festivity with confidence.

    6. Inspiration Mood Boards

Compile ideas, themes, and color palettes in a single collage to hit the highlights of your Halloween brand.

Get clued up about these reputable inspiration mood boards and release the charm of your Halloween branding:

  • Pinterest

A visual discovery and bookmarking engine enabling users to locate and save ideas. Spot trends and increase your traffic to your Halloween brand with Pinterest.



  • Behance

Behance smooths the path for artistic details for your Halloween brand. You gain visibility in the global community of creatives.

Spooky House By Yog Joshi
Spooky House By Yog Joshi

Trick or treat By Oscar Mar
Trick or treat By Oscar Mar

MTV Celebrate Halloween By Hola Bosque
MTV Celebrate Halloween By Hola Bosque

  • Dribbble

Solicit feedback for your Halloween brand on Dribble. Pull ahead of your opponents in forging consistent visual elements and sustain your brand identity.

Halloween Pattern #1 By Sasha LSRBLST
Halloween Pattern By Sasha LSRBLST

Halloween Pumpkin 3D by Nixtio 3D for Nixtio
Halloween Pumpkin 3D By Nixtio 3D for Nixtio

Halloween Doodles by Elmira Gokoryan
Halloween Doodles By Elmira Gokoryan

  • Milanote

A swift fix for your Halloween brand. Through Milanote, keep each item in one place.

  • Designspiration

Distinguish design inspiration and make your Halloween brand a success. Designspiration’s aesthetically pleasing colors, notes, and screenshots are sufficient to ignite moods.

HIP HOP HALLOWEEN by Gordmdesign.com
HIP HOP HALLOWEEN By Gordmdesign.com

Bock from the Dead Andrew Kiekhafer By Cargocollective.com
Bock from the Dead Andrew Kiekhafer By Cargocollective.com

NightMarket_October By Bullhorncreative.com
NightMarket_October By Bullhorncreative.com

  • Niice

Niice’s blue-sky Call to Action buttons are the real deal—pristine for your Halloween brand and for prompting web surfers to perform the desired act. After all, they helped the Walt Disney Company when the lockdown clock struck.

    7. Tutorials

It won’t be fair to just put things down in black and white. Recreate the drift of your Halloween branding with the following tutorials:

  • Halloween Logo Design Tutorial

The Kreafolk tutorial on Halloween logo design explains how to leverage color schemes, fonts, and iconic imagery to capture the spirit of Halloween.

30 Best Halloween Logo Design Ideas You Should Check

  • Spooky Social Media Graphics

The MAD Digital Agency tutorial overflows with 100 social media graphics concepts to maximize the engagement of your gloomy Halloween brand.

100 Halloween Social Media Content Ideas

  • Designing Halloween Invitations and Flyers

The Paperless Post tutorial includes tips on wording and design to go with Halloween party invitations and flyers.

10 scary-good Halloween party invitation and wording ideas

  • Crafting a Halloween Marketing Campaign

The HubSpot tutorial showcases six persuasive Halloween marketing campaigns on the strength of ad spots, seasonal products, and social media posts.

6 Spooky Marketing Campaigns Just in Time for Halloween

  • Creating Halloween Graphics with Procreate

The YouTube tutorial of SonduckFilm reveals step-by-step instructions on designing grabby Halloween graphics wielding free tools.

  • DIY Halloween Branding

The IZEA tutorial on DIY Halloween branding teems with pointers for contemporary-themed artwork.

Shareable Halloween Content Ideas

  • How to Create a Halloween-Themed Email Template

A word to the wise from Stripo sheds light on the know-how in Halloween email campaigns with alluring templates and subject lines.

Halloween email examples and subject lines for your inspiration

  • Halloween Packaging Design Ideas

The Packstyle tutorial on Halloween packaging extends notions such as die-cuts in frightening shapes and glow-in-the-dark finishes.

Creepy packaging: the best Halloween-themed packaging

  • Creating Halloween Icons and Elements

The Elementor tutorial puts forth themed icons and animations for your Halloween brand.

Halloween Special: 7 Website Design Tricks and Treats [+Freebies]

    8. Sound Effects

Nightmarish sounds are the big bucks! Use the platforms below to give your Halloween branding a horrific makeover:

  • Freesound

Website: freesound.org

A dark, shady website loaded with sound effects to throw in some ghostly wails.

  • ZapSplat

Website: zapsplat.com

Combine your posts with a terrifying harp melody, and watch your customers lose their minds.

  • AudioJungle

Website: audiojungle.net

Discover short and sharp musical cues for your Halloween brand on AudioJungle.

  • Pond5

Website: pond5.com

Sound effects with a blend of thunder and screams are a must for intensifying your Halloween branding.

  • SoundBible

Website: soundbible.com

Enrich your Halloween project with ominous vocal sounds, lure customers, and spur sales.

  • Soundsnap

Website: soundsnap.com

The creak of a wooden door always terrorized us as kids. Why not rely on Soundsnap to terrorize your customers in a similar manner?

  • PremiumBeat

Website: premiumbeat.com

Flag your customers with sinister and menacing laughs.

  • Incompetech

Website: incompetech.com/music/royalty-free/

On Incompetech, snag numerous sound effects, like unnerving piano tunes, to shake your customers.

  • Free Music Archive (FMA)

Website: freemusicarchive.org

Send your customers into a cold sweat with unsettling background noises. They may come to witness your Halloween brand and possibly break the bank.

The Ultimate Fright: Wrapping Up

Last, but certainly not least, we encourage you to try our AI brand identity maker for your Halloween branding.

We have your best interest at heart. Along with the kit we’ve shared, our technologically enhanced brand identity maker is suitable for your small business. It’s quite simple to interact with. Just input your business name, select your niche (Halloween), and type a catchphrase. In an instant, you’ll generate a categorization of custom branding ideas.

We wish you a Happy Halloween that’s as magical as a full moon and as prosperous as a treasure chest of candy.

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