How to Design a Business Letterhead That Truly Stands Out?
A business letterhead holds significant importance, especially if you send out physical mail. It may seem like a small addition but it can greatly impact the overall business image.
If you take a moment to understand, it is not rocket science. Think about it this way: what would interest you more? A bunch of paragraphs slammed onto a plain printer page or neatly organized on a distinct and professional letterhead? It is no surprise that the latter will catch the majority of the eyes. Also, it is not that hard to create. An online letterhead maker will provide you with the necessary tools and ideas to create the perfect business letterhead. Or you can follow the key branding trends and design one from scratch.
Still, it is not just about what is more intriguing. A business letterhead can positively influence the perception of your clients and audience regarding your business. Here are some ways it can do so.
Reasons Why Letterhead Is Important For A Business
A letterhead is not just to flaunt your logo or designs, here are some notable reasons why a letterhead is important for your business.
• Shows Professionalism
Although you will have to invest time and effort in an online letter-maker tool, it will put your brand forward as a much more professional company. It is a hundredfold better than an unmarked printer paper and shows that you take your business image very seriously. As a result, it establishes credibility and engages more audiences towards your brand.
• Boosts Marketing Efforts
Advertising is essential for any brand to seize the competition and letterheads are a free way to do it. How? Since you have to send out letters and emails daily anyway, might as well include your logo and essential information to turn it into a solid marketing tool. Just make sure to follow your brand hierarchy.
• Simplifies Communication
A letterhead is not just for making an impact, it can contain your brand’s contact information and details for easy access. It can be your business contact number, email, or address. These details will help the recipient get in touch with you or your brand. It will serve as a much more convenient way as compared to finding contact information through a brand website or SERPs.
• Makes Your Brand Stand Out
Sometimes, the minor things and that extra bit of detail can make all the difference. It can help your brand take the edge over the competitors. For example, the brand logo on the envelope will distinguish your mail from the stack. This is just an idea. Remember, a letterhead has to be simple, not boring and empty. Use different elements and creativity to give your letterhead an extra flair.
Best Letterhead Examples For Ideas and Inspiration
Sure, letterhead maker-free templates provide lots of great ideas, but true inspiration comes from real-life examples. Here are some top case studies that are sure to ignite your creative spark.
• Playing With Logo
Shane Helm’s creativity shines bright in the Echelon Insights letterhead design. The overall theme is very simple, with lots of white space. A great design detail is hidden in plain sight in the form of an enlarged cut-out of the logo on the bottom left border. However, it is a complete logo when you place it alongside the business card (which has the remaining pieces of the puzzle, or logo, in this case.
Image Source: FreeLogoCreator.com
• Fill In The Edges
Mostly, a letterhead template or design have big margins, but this tradition was certainly not in the book of Andrew Littmann. While working on the IMM letterhead, he utilized all four sides of the paper to make room for some extra information and creatively place things like contact info, location, and the tagline of the company.
Image Source: FreeLogoCreator.com
• A Vintage Touch In The Mix
When your whole branding revolves around a classic and vintage theme, it is only fair to design the letterhead in the same way. The Ted Perez + Associates Letterhead design by Alex Rinker primarily focuses on the typography, featuring a mix of bold sans serif and vintage-style script typefaces.
Image Source: FreeLogoCreator.com
Best Tips To Create Stunning Letterheads
Once you have decided to create letterhead online or via design software, it is time to figure out how it will look and feel. However, before that, you must understand the basics of design for print and clear your print design concepts.
After that, follow these essential tips and guidelines to design a professional yet intuitive letterhead.
• Follow Your Branding
The letterhead will represent your brand, so it should follow the same branding as your other assets. However, follow essential techniques to manage colors in print designs and tips to ensure your fonts are print-ready. Secondly, it must have your logo; however, you can be creative with it. For example, use only the logo icon without the name text.
• Keep Everything Simple
It is important to highlight your brand and business on the letterhead, but it should not overburden the limited space. Otherwise, it will not only jumble things up but also distract the reader from the content. So, keep the design simple, use a maximum of two accent colors, and ensure a spacious layout.
• Include Only Necessary Details
A business letterhead must include the company’s identity (logo or name or both) and the contact details. Other than that, you can include a tagline, provide extra information (website or social handles), or a QR code (to the link of your choice). Again, refrain from cluttering the layout.
• Use The Right Design Software
Multiple software applications are available to design a letterhead. You can get ideas from letterhead maker free templates and design yours from scratch on your choice of software suitable for your skill level and requirements. For the most basic needs, Microsoft Word will do the job just fine. For most users, Adobe Photoshop is the go-to software. For advanced customization, Adobe Illustrator and InDesign serve best.
• Experiment With Different Ideas
A letterhead template is the best way to get started. However, you do not have to use the template as is. If you are using a free letterhead maker, select edit to personalize the template to your brand style. In the case of design software, you can collect ideas online and use your own creativity to design the ideal letterhead for your company.
• Remember Your Audience
Our last tip and advice to you is to always keep the reader or recipient in mind. If you are sending a letter to your law firm, keep the design formal and minimal. On the other hand, if you are sending a proposal to a client or a business, you have room to be creative.
How To Design Letterheads With Free Logo Creator?
If you want to create free letterhead without any hassle and difficulty, Free Logo Creator or FLC’s free letterhead maker tool is the best choice. It offers wide customizability and tons of templates to help you create the perfect letterhead in minutes.
Worried about the complexity of the procedure? Rest assured. The whole process consists of three simple steps. To get started:
1. Choose A Letterhead Design
Head over to the FLC letterhead maker from the design solutions menu on the top (or in the menu tab on top right in mobile view). You can choose to enter the studio directly (where you can create free letterhead from scratch) or scroll down to see the design options. Keep clicking on the “View More” button till you find the right design for your brand.
2. Edit Letterhead Design
Once your eyes lock onto a design, hover and click “Edit” to start customizing your letterhead. You can add text, images, logos, or shapes, and use tools to edit text, adjust colors, or add artwork.
3. Download Your New Letterhead
Once you are done customizing, hit the “Preview” button to see how your new letterhead looks. If you are satisfied with the results, click “Download”.
Please note: Although using the letterhead generator is free without an account, you must be logged in to download your letterhead. You can sign in to your existing account, continue with your Facebook or Google account, or sign up for a new one via email address.
Conclusion
Having a distinct letterhead elevates your brand image, provided it is simple, unique, and intuitive. You can design multiple letterheads for different needs and even customize one for each department with varying colors and elements.
At this point, a simple or company letterhead template gives a head start. You can change the font, color theme, and design to match your company’s branding and customize it according to your needs and demands.