7 Types of Logos and When to Use Each?

A logo is a brand’s face. It is the first thing your customers will see, which means it must give them the right feel and convey your brand message. Only then will they be able to connect with your brand, trust it, and, most likely, make a confident decision in your favor.

Now, you must know that there are seven different types of logos. Each logotype has unique features, making it perfect for a particular use case. However, you don’t have to worry. We have done the essential research work for you. Before we dive into the details, here is a preview of each logotype.

We are sure it must have given you an idea. Now, let’s move on to the details. It will help you decide which logo fits your brand name, image, and style. Also, you can take the help of our free logo creator to generate the complete design or just to spark creativity.

The Seven Logotypes For Brands, Businesses, and You

Below, we have discussed the seven types of logos, their examples, and the proper use case. These are abstract logos, emblem logos, lettermark logos, mascot logos, pictorial mark logos, wordmark logos, and combination logos.

Now, without further ado, let’s dive into the details.

1. Wordmark Logos

Wordmark logos are powerful and impactful logo designs. They contain the whole name of the brand or company without any designs, symbols, or patterns. You choose the typeface, pair fonts in the logo to add depth, and stylize fonts however you like.

Two of the biggest examples of wordmark logos are Google, with its simple and colorful font, and Disney, with its fancy, stylized font.

A wordmark logo works best if the brand name is short and distinctive.

2. Lettermark Logos

Lettermarks, or as some call them, monogram logos or alphabet logos, are brand identities that include the acronyms or initials of the brand name. You can experiment with typography, font size, style, and color. After that, finalize the one that suits your brand.

Examples of letter mark logos are Louis Vuitton, which has LV for its logo, and the Home Box Office or HBO.

Lettermark logos are best for brands or companies with long names, and they look cool.

3. Pictorial Mark Logos

Pictorial marks are minimal symbolistic logos that make up the whole design. If you choose pictorial marks, you must ensure your logo represents your brand and will easily connect with the audience.

The top examples of pictorial mark logos include the Apple logo, which contains an Apple with a bite taken out of it, and Target’s logo, which is simply a target.

Pictorial mark logos are best to keep your identity simple while remaining memorable. The picture, icon, or image can be anything if it aligns with your brand values.

4. Abstract Logos

Abstract logos are the way to express your brand values through creativity. However, you must be careful when designing your brand’s abstract logo. It can be tricky as not everyone can interpret the message you are trying to deliver. So, you will need the right strategy to execute it.

The best examples in this category are the Airbnb logo, which includes People, Places, Love, and the letter A, and the famous Nike swoosh or tick mark.

Abstract logos are great when you want to be unique and fun. With a proper plan, an Abstract logo can help you stand apart from the competition and stick in customers’ minds.

5. Mascot Logos

Mascot logos use a figure that resembles a human or has similar attributes. They pose a positive and friendly theme and help convey expressions. Mascot logos are great for targeting an audience of mainly families and children, where they easily connect with and engage them. However, portraying yourself as a serious brand is not an ideal choice.

One top example of a mascot logo is Michelin, which features a giant snowman. Another is Reddit, which features a small alien (which resembles the Teletubbies if you have watched that show). Also, the Playboy Bunny logo is an excellent example of a simple yet memorable mascot design.

Mascots can be anything, from your favorite animal to an object. They are excellent for building a fun and friendly image.

6. Combination Logos

Next, we have combination logos. A combination logo is what its name implies: a combination of multiple types of logos. If nothing seems to fit your brand style, just combine different ones. For example, you can combine an abstract logo with a letter mark. However, such logos are far from simple and may not work well with minimalistic themes.

The Burger King logo, with semicircles for the bun and the brand name as the patty, the Dove logo, with a Dove accompanying the name, and the Nestle logo, with little nests and birds, are some great examples of this logotype.

A combination logotype gives you much flexibility and freedom to experiment with different styles until you find the one that works for you.

7. Emblem Logos

Emblem logos resemble old-school crests, stamps, or government agency logos. Typically, they include a symbol and text inside a shape. They give traditional vibes and contain more details.

Two great examples of emblem-type logos are the Harley-Davidson motorcycle logo with a shield and box logo and the Superman logo with a big S inside a shield.

Emblem logos are best suited to traditional and vintage vibes. They convey the message of tradition, culture, and heritage.

Final Takeaway

We have highlighted the significant types of logos, examples, and the best scenario to use each. The information, examples, and video in this guide will help you finalize the best option for your brand. Once you finish that, look at these powerful slogans and tagline examples to think of one for your brand.

Remember, it is all about the design and details. It is okay if you do not get the perfect logo on the first try—many don’t. You can update the logo with additional elements and details or change the whole logotype if that pleases you.

However, having one distinct and constant element as a signature is better. If you did not know, Stella Artois, a Belgian brewery, has the oldest logo in the market. Its logo has a distinctive horn (which originated from the hunter’s horn) that has been constant for more than 650 years.

So, you can constantly update the logo, but never forget your roots and the purpose.